Generative AI in gaming has been a gnarled, thorny subject for the past few years. Recent experiments have raised the hackles of artists and writers alike—though thus far said experiments have mostly proved that it does a bad job of replicating the human touch. 

As I mentioned last week, I feel like tech like Ubisoft’s “Neo NPCs” target the poor idea of creating a game you can play forever—something no-one really needs, even if the science fiction of the idea is appealing. 

Not to mention the looming worry of human creatives—artists, writers, voice actors—losing their livelihoods. It’s a shame that the focus of these efforts feels so askew, since there are actually some pretty good use cases for machine learning that could help artists rather than replace them.

World of Warcraft isn’t fully buying into the Generative AI goldrush, though—that’s according to franchise director John Hight, who drew a similar line in the sand via…